The new film portrait about the city of Baden
With the support of the City of Baden, the film production company Avista spent two years creating an extraordinary portrait of the city. «People – City – Stories» premiered on May 16, 2013, at the Trafo cinema in Baden and is now available online.
At the center of the 20-minute film portraits are people, their stories and emotions. Various authentic short stories are used to convey the diversity of the city of Baden. Locals and guests tell their very personal stories and show what Baden means to them and to other people. Ten very different people get to the bottom of the "Baden spirit". Viewers are taken to their favorite places by the protagonists, experiencing different facets of the city and discovering one or two unknown perspectives.
More than two years passed from the idea to the realization to the finished city portrait. The search for "love stories" from the population was one of the biggest challenges of the project. "We wanted to find authentic stories that represented the diversity of the city of Baden as well as every age group. We owe it to the cosmopolitan population, who are known for their identification with our small town, that we were able to achieve this," says Thomas Lütolf, patron and head of location marketing for Baden.
"People - City - Stories is a good example of successful cooperation with business and the cultural scene," says Thomas Lütolf. Local companies such as ABB, Alstom, Axpo, the Grand Casino Baden, the Neue Aargauer Bank, the Müller brewery, Baden Cantonal Hospital, Regionalwerke Baden and the Schoop Group have supported the project and made it possible. The local companies are also one of the most important target groups for the new city portrait: "We want to give the companies a tool with which they can give their employees an understanding of Baden as a place to work and live in a personal, emotional and surprising way," says Thomas Lütolf. "
Just as there were good reasons for living and working in the city of Baden yesterday, there are also good reasons today and tomorrow. These reasons can change, which is why a city portrait must also be able to adapt. This was taken into account when creating the film portrait. This means that existing stories can be replaced or new ones added at a later date. According to Thomas Lütolf, it is important that the city portrait can develop in parallel with the city's history. Because Baden is constantly on the move, the film also wants to represent the city in this respect.
