The sea needs more
The environmental agency Lowe in Zurich has launched a campaign for Greenpeace targeting the entire German-speaking region.
we are an ocean," says the Japanese poet Ryunosuke Satoro.
His wisdom is the headline above the current
Greenpeace campaign "SOS World Ocean". The project is the longest
expedition that Greenpeace has ever undertaken. It will take a whole year
and tell of the crisis in our oceans - from the Azores to the
to Antarctica.
On the initiative of Greenpeace Switzerland, the three
German-speaking countries for a common, transnational
appearance was decided. A pitch was held at the beginning of the year, which the
Lowe agency in Zurich for itself
was able to win.
The message had to be communicated: Our oceans are becoming
fished out, filled with rubbish, poisoned, heated up and nobody is looking.
None?
The global Greenpeace expedition "SOS Weltmeer" sails for a year
against greed and thoughtlessness and for comprehensive protection of the
oceans. The main objective of this largest expedition in Greenpeace history
is the creation of a global network of marine protected areas,
where nature can unfold undisturbed again. On the way to
Greenpeace's goal is to mobilize one million marine conservationists worldwide.
who support the initiative with their name. Because "this is the only way to exert the necessary pressure
on politics and business and sent a clear signal
become a reality," says Muriel Bonnardin, who has overall responsibility for
Greenpeace Switzerland. The campaign claim thus calls for: "Come on
On board. Become a marine conservationist."
Lowe's cross-media campaign under CD Valentina Hermann
dramatizes the crisis in the world's oceans in ever new ways. They
raises awareness of marine protection among a wide audience,
mobilizes marine conservationists and in the process updates the image of
Greenpeace as the most important organization for the protection of the oceans.
In Switzerland, Germany and Austria, a total of
seven advertising motifs were used. One motif, for example, shows
how every piece of fish in the shopping net is accompanied by masses of other fish.
marine animals have to die in a fishing net. Posters work in a similar way,
Banner, radio spot, TV spot and mailings. The campaign takes the
the focus of the expedition and communicates it partly in terms of time
to the expedition: during the vacation season, for example, with the
Mediterranean theme, with a focus on fisheries in the fall. The first
wave in Switzerland started in May.
The great cooperation of all partners makes this campaign possible.
Greenpeace images were largely used in the realization.
The underwater spot with fascinating shots of the soon-to-be endangered
Fauna was shot by British cameraman Gavin Newman in Bonaire.
and was shot by Michael Fueter at Condor Films as a consultant.
cared for. The actress Bibiana Beglau lent her voice to Greenpeace in Zurich.
Hastings recording studio as a voice-over artist for the TV and
Radio spot.
All further information on the campaign can be found at www.sosweltmeer.org,
where you can also personally feel like a "drop" in the great ocean of
environmentalists.
Andreas Panzeri
State of affairs
Lowe Worldwide announced in April 06 that it would be expanding to 8 hubs in the
growth markets, with affiliated agencies in the emerging markets.
European markets. Lowe Switzerland is currently examining several options for their sustainability for employees and customers and
will decide on the best solution.
CEO Kurt Gallus Schmid
