The light is on and it is orange
Ambient Media With «Orange Lightscape,» Orange Switzerland is breaking new ground in communication.
Ambient Media With "Orange Lightscape", Orange Switzerland is breaking new ground in communication Orange Switzerland is moving to Zurich Airport: after Swisscom Mobile and Sunrise, the third major mobile communications provider is also renting a total area of 700 square meters at the coveted location. The largest three-dimensional advertising installation in Switzerland to date comprises several architectural elements and is located in the middle of the renovated airport shopping area. For the mobile phone provider, the focus was on high visibility, uniqueness and the connection with the claim "The future's bright, the future's orange".
Catching glances unobtrusively
"With the Lightscape, we want to create a new dimension of advertising, add value to the space and make our message more visible.
communicate intrusively," says Sven Jasper, project manager at Orange Switzerland. The company currently expects the placement to last at least three years. The project comes from Zurich-based 3D communication specialist The GCGroup, which is managing the branding as general contractor from conception to implementation and has realized all Orange 3D projects in the last four years.
The light installation uses 475 LED light rods clamped between the floor and ceiling. They can be controlled individually and give the viewer the impression of a rectangle floating in space, bathed in pulsating light. This is an attempt to set a counter-trend to the megaposters and arouse emotions, says Patrick Gubser, Managing Director of the GCGroup.
Further branding opportunities Clear Channel Switzerland markets around 825 advertisements at Zurich Airport.
beflächen: "The annual rental costs for the brandings amount to
between CHF 150000 and 1 million," says Luzia Tellenbach from Clear Channel Switzerland. The opportunities for other companies to also implement large-scale branding are intact: "There are always changes in the use of these zones as well as new branding opportunities in the Airside Center," says Tellenbach.
Orange wants to create new dimensions with the 3D light installation.
Boris Schneider
Catching glances unobtrusively
"With the Lightscape, we want to create a new dimension of advertising, add value to the space and make our message more visible.
communicate intrusively," says Sven Jasper, project manager at Orange Switzerland. The company currently expects the placement to last at least three years. The project comes from Zurich-based 3D communication specialist The GCGroup, which is managing the branding as general contractor from conception to implementation and has realized all Orange 3D projects in the last four years.
The light installation uses 475 LED light rods clamped between the floor and ceiling. They can be controlled individually and give the viewer the impression of a rectangle floating in space, bathed in pulsating light. This is an attempt to set a counter-trend to the megaposters and arouse emotions, says Patrick Gubser, Managing Director of the GCGroup.
Further branding opportunities Clear Channel Switzerland markets around 825 advertisements at Zurich Airport.
beflächen: "The annual rental costs for the brandings amount to
between CHF 150000 and 1 million," says Luzia Tellenbach from Clear Channel Switzerland. The opportunities for other companies to also implement large-scale branding are intact: "There are always changes in the use of these zones as well as new branding opportunities in the Airside Center," says Tellenbach.
Orange wants to create new dimensions with the 3D light installation.
Boris Schneider
