Only a young talent can do that
The briefing for the "Only an advertisement can do that" competition has changed. A proper campaign with several subjects is now to be designed.
The competition is probably the best opportunity for young talents to make themselves known as creative designers or suppliers of ideas in Switzerland. The winners of the young talent competition "Only an advertisement can do that" will see their work printed in over 100 newspapers and magazines in German- and French-speaking Switzerland. "No other campaign has reached anywhere near as many readers," say the organizers from the Swiss Press Association.
In the past, advertisements were designed by professionals in the best agencies. For some years now, young creatives have been just as popular. Anyone who lives in Switzerland and was born after January 1, 1980, i.e. is under 28 years old, can take part. You can enter as an "individual mask" or in a team of up to four people. The task of creating generic advertising with advertisements for the effect of the advertisements remains the same. What is new, however, is that it is no longer just a single advertisement that has to convey the arguments, but a "real" campaign with four to six advertisement subjects. These should be based on an identical basic idea.
The association logo is part of it
We are looking for ideas that need no explanation. No great effort is required. Scribbles or presentation photos are welcome. The format for the submission is A3, paper printout, not mounted. Language German or French. This means that the campaign must also be realizable in the other language. The logo of the Swiss Press Association must be integrated into the advertisement. Only full-page advertisements are accepted. Double pages or special placements such as submarine ads are not possible, nor can the advertisements be designed for specific publication days, as they are placed free of charge by the participating publishers and therefore as "fillers", as project managers Pepi Burch and Toni Vetterli from the Swiss Press Association explain. It should also be noted that for monthly titles, the idea must also work with just two or three subjects.
You can use your own pictures for the design. Another attractive offer is that all participants can use the digital archive of the Keystone photo agency free of charge. The selection there currently comprises almost three million images. The log to the database can be ordered by sending an e-mail to [email protected] with the keyword "Only an advertisement can do this".
Big prizes and a trip
The jury is made up of Andreas Prokesch, Petra Koerfer-Bottiognole, Markus Ehrle, Michael Gassler, Reto Meissner, Tom Seinige, Philipp Skrabal and Patrick Suter. The works will be presented to the jury without the sender being disclosed. The jury will select two winning campaigns from the entries submitted. They will be judged according to Michael Conrad's "Seven-plus" system, just like the ADC. The two winning teams will each receive CHF 10,000 in cash and a winner's certificate. In addition, there is the commission for the realization of the prize-winning work. A further CHF 30,000 contribution towards expenses per team is available for this. The winning campaigns will be published in spring and fall 2009. Two members of each team will travel to the "bestYET" final for young creatives at European level in London in May 2009. This participation is sponsored by Publicitas Publimedia. So let's get going, because the closing date for entries is January 12, 2009. More information and the logo for downloading can be found at www.schweizerpresse.ch
Andreas Panzeri
In the past, advertisements were designed by professionals in the best agencies. For some years now, young creatives have been just as popular. Anyone who lives in Switzerland and was born after January 1, 1980, i.e. is under 28 years old, can take part. You can enter as an "individual mask" or in a team of up to four people. The task of creating generic advertising with advertisements for the effect of the advertisements remains the same. What is new, however, is that it is no longer just a single advertisement that has to convey the arguments, but a "real" campaign with four to six advertisement subjects. These should be based on an identical basic idea.
The association logo is part of it
We are looking for ideas that need no explanation. No great effort is required. Scribbles or presentation photos are welcome. The format for the submission is A3, paper printout, not mounted. Language German or French. This means that the campaign must also be realizable in the other language. The logo of the Swiss Press Association must be integrated into the advertisement. Only full-page advertisements are accepted. Double pages or special placements such as submarine ads are not possible, nor can the advertisements be designed for specific publication days, as they are placed free of charge by the participating publishers and therefore as "fillers", as project managers Pepi Burch and Toni Vetterli from the Swiss Press Association explain. It should also be noted that for monthly titles, the idea must also work with just two or three subjects.
You can use your own pictures for the design. Another attractive offer is that all participants can use the digital archive of the Keystone photo agency free of charge. The selection there currently comprises almost three million images. The log to the database can be ordered by sending an e-mail to [email protected] with the keyword "Only an advertisement can do this".
Big prizes and a trip
The jury is made up of Andreas Prokesch, Petra Koerfer-Bottiognole, Markus Ehrle, Michael Gassler, Reto Meissner, Tom Seinige, Philipp Skrabal and Patrick Suter. The works will be presented to the jury without the sender being disclosed. The jury will select two winning campaigns from the entries submitted. They will be judged according to Michael Conrad's "Seven-plus" system, just like the ADC. The two winning teams will each receive CHF 10,000 in cash and a winner's certificate. In addition, there is the commission for the realization of the prize-winning work. A further CHF 30,000 contribution towards expenses per team is available for this. The winning campaigns will be published in spring and fall 2009. Two members of each team will travel to the "bestYET" final for young creatives at European level in London in May 2009. This participation is sponsored by Publicitas Publimedia. So let's get going, because the closing date for entries is January 12, 2009. More information and the logo for downloading can be found at www.schweizerpresse.ch
Andreas Panzeri
