"Only an ad can do that" sends young creatives to Vienna

The task is the same as before: The Swiss Media Association wants to make the best advertisements. To this end, it is looking for the best ideas from young creatives up to the age of 28. Ideas for individual ads and ideas for campaigns can be submitted - in any number. The works will be completely anonymous, so that neither the name of the sender nor their employer will be visible to the jury.

The profit

The winners receive prize money of 2000 Swiss francs, plus the commission to realize their work. Two winning teams fly to Vienna for the best YET, a competition for young creatives from all over Europe that lasts exactly 24 hours between briefing and presentation. Whoever wins there will fly to Cannes Lions.

The jury

Michael Conrad (Founder and President Berlin School of Creative Leadership, former Chief Creative Officer of the entire Leo Burnett Group, Honorary Member ADC Switzerland)
Rob Hartmann (AD, Wirz Werbung, Zurich, member of ADC Switzerland since 2011)
Julien Joliat (graphic designer, winner "This can only be an ad 2012", advertising agency inflagranti)
Roger Löhrer (Vice Director TCS, representing the client side)
Sandro Rüegger (Managing Director Weltwoche, representing the Swiss Media Association)
Andreas Prokesch (Jury President, advertising agency Hubatka/Prokesch/Seiler, Jury Chairman of ADC Switzerland for 16 years)

The dates

Briefing Explanations November 20, 2012 (email [email protected] by November 10 to register).
Deadline 14 January 2013
Judging 25 January 2013
Award ceremony February 7, 2013
best YET in Vienna May 23-24, 2013

"Only an ad can do that" is supported by Keystone (free downloads from the photo archive), Art Directors Club (ADC) Switzerland, ASW Allianz Schweizer Werbeagenturen, BSW swiss leading agencies, Textverband, SW Schweizer Werbung and Swissprinters AG Zofingen. Media partners are Cominmag.ch and Werbewoche.

More information here and on That-can-only-be-an-ad.ch.