The year of advertising

Together with its agency Heimat in Berlin, Swisscom won two megaphones in this year's "The Year of Advertising" competition. In the campaign category, it scored with the new marketing strategy for Samsung's S5 and won a silver trophy for "The Pulse Challenge". The Swisscom film "Nico" for the new TV format 2.0 also impressed the jury and was awarded a bronze megaphone. Convinced
The "Year of Advertising" is a project of the Econ Forum at Econ Verlag, launched in 1964 as the "Yearbook of Advertising". In this year's competition, campaigns from Switzerland won two megaphones for Swisscom.
promotes secure Swiss communication. It was named "Best in the Telecommunications Industry". This once again makes Swisscom one of the most successful companies in the competition.

BMW Switzerland and UBS are both "Best in the Industry". All work from Germany, Austria and Switzerland is compared. The German-Swiss cooperation between DigitasLBI and UBS dominated the financial sector with the relaunch of the UBS website. BMW (Switzerland) and Serviceplan Suisse came out on top in the automotive sector with their entry "Soundtree".

The competition also honors the "Agency of the Year". With the "Umparken im Kopf" campaign for Opel, Scholz & Friends won in 2014 over the previous year's winner, Heimat. However, this agency was only narrowly beaten with its work for Hornbach. Serviceplan came third. Blood from Hamburg was named "Newcomer of the Year". There were no entries from Switzerland. (pan)

Following the internationally acclaimed "All Eyes on Galaxy S4" campaign at Zurich main station in 2013, the Heimat agency took the idea a step further in 2014 with the "S5 Pulse Challenge" campaign. The campaign surrounding the nerve-wracking competition won a silver megaphone. The film was realized by Pumpkin.

Bronze was awarded for the Swisscom campaign for the new TV format 2.0. The "historical film", in which program director Nico has the artillery serviced, is staged like a blockbuster. The Heimat agency is responsible for the book. The film was also shot by Zurich-based Pumpkin Film.

A few ideas that stood out: The "Umparken im Kopf" campaign, which is about breaking down prejudices against the Opel brand, won the Grand Prix in the "Year of Advertising". Agency Scholz & Friends Hamburg. Hornbach and Heimat won gold twice for "Mach was gegen Hässlich" (Out of Home) and "Gothic Girl" (Film). Silver (film) went to "Supergeil" by Jung von Matt/Alster for Edeka. The street magazine "Strassenfeger" in Berlin won silver (Out of Home) for its comic issue "Superpenner", agency Scholz & Friends Berlin. All other prizes and details can be found at Jdw.com.