The year of advertising 2013 in the book trade
The book on the Year of Advertising 2013 will be published on May 14, 2013. The design of the publication has been completely revised to mark the 50th anniversary.
The cover and inside pages were designed by the communications agency Anzinger, Wüschner, Rasp in Munich. The editorial section provides background reports from the communications industry. This was announced by the organizers in a press release on Tuesday.
Two company portraits shed light on the collaboration with agencies from the client's perspective. The marketing managers of Deutsche Lufthansa, Benita Struve, and Deutsche Bahn, Ulrich Klenke and Gabriele Handel-Jung, were interviewed. Trend and transformation consultant Jörg Jelden provides insights into the future of agencies and their working structures. The dot.HIV project, the red ribbon of the digital age, which is supported by Thjnk and others, is also presented in detail.
The highlights, events and the highs and lows of the 2012 advertising year in Germany, Austria and Switzerland are presented in reviews. In addition, the megaphone winners and the industry comparison of the Year of Advertising 2013 competition are presented in Volume 50. The reference work, which is sorted by sector, has been a guide for the marketing and advertising industry for 50 years.
The Year of Advertising (formerly Yearbook of Advertising), Volume 50
Thomas Rempen, Anette Scholz, Peter Wippermann (eds.)
ISBN 978-3-430-20148-3
Hardcover 24 x 29.7 cm
688 pages, 4/4-color
Subscription price until May 10, 2013: 89.00 euros
From May 14, 2013: 98.00 euros (D), 100.80 euros (A), 135.00 francs
