WW: Mr. Scherrer, the first "Focus" programmes were broadcast on SF zwei. Are you satisfied with the result?
I am very satisfied.

What do you like about "Focus" as it is shown on television?
I like the additional component of the image dimension and the gain in knowledge. If you listen to "Focus" with Christoph Blocher on the radio, you could say that the moderator Dominic Dillier is holding back a bit. If you watch it on TV afterwards and see how Dillier communicates non-verbally with Blocher when he expands on one argument or another, you get a different impression. In my opinion, the television interview is not redundant. I don't get bored, even if I already know the radio program.

But I assume you want to use the television format to appeal to people who don't already listen to "Focus" on DRS 3?
Right...

What target audience do you want to reach on television?
We don't have a narrowly defined target audience. Just on SF two. To put it very casually: our customers are omnivores. We serve a new menu and see who comes to eat. We believe that television broadcasting opens up completely new target audiences for us. And by adding a new user group, the "Focus" brand is strengthened.

Is there any hope that people will get to the radio show via the TV program?
Of course. And vice versa. But we have to be honest. We are talking about very small dimensions here and certainly don't feel that we can control this direction.

Read the full interview in the current print edition.