A clear conscience fights against piracy
Matter and Gretener ensure that the Swiss do not return from their vacations with counterfeit branded goods. At the very least, they are appealing to tourists' good conscience with the "Stop Piracy" campaign.
Matter und Gretener is appealing to the fairness of each individual at relevant locations with the "Stop Piracy" awareness campaign. During the summer period, the campaign will be using various measures in the travel environment to raise awareness of counterfeit brands. These include posters at Zurich, Basel and Geneva airports, small posters and flyers at border crossings and flyers in travel documents for Helvetic Tours and Kuoni customers. In addition, "Stop Piracy" is showing slides in cinemas and distributing flyers at various music festivals. In addition, rail posters on trains are intended to draw passengers' attention to the fact that counterfeit branded goods are not fair.
