The golden ear is extended to Italy
The Swiss radio commercial contest is also expanding geographically and now covers the entire German-speaking region.
As Werbewoche reported the day before yesterday (see "Das Goldene Ohr" is looking for radio spots and advertising jingles), the entry deadline for the radio spot competition "Das Goldene Ohr" is currently running. After the competition was extended to Germany and Austria in 2005, the German-speaking region of Italy will be added this year. According to a press release from the organizers, this development is the result of the aim to "award the best radio spots in the entire German-speaking region". Next year, at the 10th anniversary of the Golden Ear, Italy will also be represented on the jury.
