The luck of advertising lies on "Fury's" back
Caught My Eye Life sometimes writes the most amusing stories. But that’s not enough for every advertiser. What could be more boring than a horse breeder on a horse?
Banks Life sometimes writes the most amusing stories. But that's not enough for every advertiser. What could be more boring than a horse breeder on a horse? In cases like this, the creative artist helps reality along, which often means back-breaking work for the shoot. Cunning photographers know how to alleviate the strain on those involved: They joke their way into a champagne mood. In the golden eighties, people sometimes resorted to intoxicating aids, but in times of crisis like these, cheaper tricks such as gymnastic exercises from primary school are sufficient. The creators of a motif from the current CS campaign appear to have used such a test of male dexterity. In the testimonial, the famous horse breeder Ursula Friedli gallops around on her magnificent two-legged friend "Fury". The viewer also learns that she and "Fury", alias Markus Wyss, have been relying on the expertise of the major Zurich bank for over 20 years. A wise choice. Provided that the bankers are as professional in their investment strategies as Ms. Friedli. You can assume that they do. As the saying goes among horse lovers: the apple doesn't fall far from the horse.
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