The face of the brand
The publishing house Hermann Schmidt, Mainz, has launched a new non-fiction book on the subject of corporate design.
Verlag Hermann Schmidt, Mainz, has launched a new non-fiction book on the subject of corporate design. "Corporate Design" by Rayan Abdullah and Roger Hübner answers all questions for graphic designers and their clients, from raising awareness of the benefits and components of the CD to the contractual arrangements for collaboration and the costs incurred, right through to copyright aspects. The book contains useful checklists. Practical examples bring the theoretical context to life and at the same time demonstrate the power of good corporate design. ISBN 3-87439-597-9.
