The other television
Books Everyone knows his face, but few are familiar with his writing style. Hugo Bigi, anchor at TeleZüri, has now remedied that by writing a book.
Books Everyone knows his face, but few know his writing style. Hugo Bigi, anchorman of TeleZüri, has now remedied this by writing a book entitled "Nahsehen" ("Close up"), in which the journalist celebrates the tenth anniversary of TeleZüri with witty remarks. The purpose of the book is not just to reveal the insider's view, says Bigi. As a critical observer, he shows where the "other" television tries to maintain a balance between commercial pressure and journalistic principles. His book has been partly financed by advertising - a first for Werd Verlag. Tarkan Özküp, Head of Marketing at TeleZüri, acquired a good 20 pages of "interruption advertising" for the book. The pictures were artistically designed by Alberto Venzago.
