The ABB of transportation

The company !Now Communications shows what ABB can do for transport at important hubs.
can live out: ABB is behind it. "Motion meets emotion" is the name
the mobile exhibition with which the Swiss
technology company to the general public from June to November 2006.
ABB wants to show the public what contributions it makes to the automotive, rail
and air traffic as well as shipping.

There are four exciting multimedia transportation worlds to see as well as a
huge "mobility ballet", which the passers-by in the stations Bern,
Zurich and Geneva Airport. At the end of June, the show will be
a two-day event at the Hallenstadion Zurich-Oerlikon. Here
inform surprise guests with presentations. But there will also be
attractive show parts for customers, engineers, lecturers, VIPs and
Students.

The appropriately moving performance is created by !Now
Communications. For the cross-media campaign, the Basel-based agency
created a wide variety of media: from posters to megaposters,
from advertisements, radio spots and e-boards to personal invitations
and from the competition to the Internet. The subjects show means of transportation
such as ships, railroads and cable cars. However, the focus is always on the
People and their benefits, which is formulated in the claim: "Quite mobile
- ABB is behind it."

Bellprat Associates created the open and airy stand concept with
the worlds of railroads, cars, ships and cable cars, the
Nexintec developed the technology and software for the installation.

Andreas Panzeri