Daniel Zehntner becomes a partner at Martin et Karczinski
Daniel Zehntner, founder and, until the end of April, managing director of Eclat, is moving to Martin et Karczinski in Munich. He will become a partner and a member of the executive board, and will also take on responsibility for the business in Switzerland.
"Despite the interesting options that were offered to me, the decision to join Martin et Karczinski was an easy one," says Daniel Zehntner. The shared philosophy, the opportunity to make the high level of consulting expertise available to customers in Switzerland and, last but not least, the unifying factor of an almost twenty-year friendship with the two partners Peter Martin and Daniel Karczinski are convincing arguments for this promising partnership, which together has won over 300 international design awards.
Appreciation and trust: these are the indispensable elements of a good partnership. According to the press release, this was increasingly lacking in the relationship with the investor and partner of Eclat and ultimately led to a break-up. According to Daniel Zehntner, life is too short to spend it in constellations that are no longer right. He is therefore very much looking forward to tackling the new challenges.
Since stakeholders have been communicating via Facebook, Twitter and the like and asserting their claims against companies, they have been confronted with a new kind of transparency and responsibility. If they want to remain competitive, their attitude towards all stakeholder groups must be expressed coherently in content and form. Corporate identity is becoming a management tool for holistic corporate management with a lasting effect. "Martin et Karczinski picked up on this trend at an early stage, expanded its consultancy services for empirically supported identity development and positioning strategies and combined them with a first-class range of design and communication services. The agency's success proves it right. This is demonstrated not least by Lufthansa's decision to appoint Martin et Karczinski as lead agency.
For the next stage of development, top management is now being strengthened and internationalization is being driven forward with a focus on German-speaking Europe and initial steps towards Asia. "We have big plans - the arrival of Daniel Zehntner as a partner is therefore a stroke of luck for us. He brings with him the seniority, credibility and expertise that will make us even stronger in supporting our clients at C-level," says Peter Martin. He can also use his experience to support the organizational development of the rapidly growing agency.
Incidentally, Peter Martin's love of Switzerland led him to work in Switzerland at the beginning of his professional career. And nowhere more so than in the agency of Daniel Zehntner, whose reputation even then extended far beyond the country's borders. That was the beginning of the wonderful friendship that has now become a new partnership.
