Dachcom: When floors fall in love
Wetrok bietet Reinigungsgeräte sowie Putzmittel und Anwendungsmethoden an. Um das Angebot im Bewusstsein der internationalen Zielgruppen zu verankern, hat Dachcom anlässlich der Interclean-Messe in Amsterdam verschiedene Massnahmen realisiert.
The idea: It is not enough to be a flooring specialist. The goal is only achieved when the floor falls in love with Wetrok and only lets Wetrok touch it. At the trade fair, it was possible to see how the flooring rises up from the ground and caressingly nestles against the Wetrok appliances.
Responsible at Wetrok: Branko Radovinovic (Head of Marketing Communication), Daniel A. Berti (Head of BU Systems & Methods), Kristopher Cleveland (Head of BU Machines). Responsible at Dachcom: Britta Egger (CD), Bernd Leisner (concept/text), Röne Bertschi (consulting/strategy).
