Dachcom: Campaign for FC St.Gallen
To kick off the new season, Dachcom created a campaign for FC St. Gallen to promote season ticket sales and announce individual games. The team bus also got a new look.
Building on last year's campaign, the posters, advertisements and internet motifs are characterized by green graphic surfaces and a stylized photograph. Accompanied by the equally visual message "In the middle of the action", fans were encouraged to secure their season ticket early. As in the previous season, FCSG's home matches are announced via the familiar match posters, for which the players are shown in full action and with a strong focus.
Responsible at FC St.Gallen: Marco Huber (Head of Marketing), Brigitta Wegmann (Marketing). Responsible at Dachcom, Communication BSW, Rheineck: Pascal Rüegg (graphics), Ralf Bruggmann (text), Brigitte Mebold (project management), Jérôme Walz (customer responsibility).
