Dachcom: Campaign developed for FC St. Gallen
The Dachcom agency has created a new brand identity for FC St. Gallen, which is back in the Super League.
The new corporate identity was used for the first time in the form of a campaign for the sale of season tickets, as the agency writes in a press release. The campaign included posters, advertisements and publicity reports, a mailing with enclosed postcards as well as radio and TV commercials. The communication coverage of the current season will also be carried out in the new look, using measures such as advertisements, posters and match programs before every home game, as well as magazines and other means.
Responsible at FC St. Gallen: Bill B. Mistura (CEO), Brigitta Wegmann (Marketing). Responsible at Dachcom, Rheineck: Pascal Rüegg (AD), Ralf Bruggmann (text/concept), Brigitte Mebold (project coordination), Jérôme Walz (consulting/strategy), Otto Gmeiner (overall responsibility).
