Dachcom: Campaign for Lake Zurich ferry
On the Lake Zurich ferry between Horgen and Meilen, the hustle and bustle of the mainland stays behind. Dachcom Dialog highlights this in a campaign that includes both posters and radio spots.
From September, humorous slogans on posters in the catchment area of the Lake Zurich ferry Horgen-Meilen will attract the attention of motorists. The posters point out how much faster and less stressful it is to reach the other side of the lake by ferry. The campaign is supported by no less amusing radio spots in which a passenger reports on his incredible experiences on the Lake Zurich ferry.
Responsible at Zürichsee-Fähre Horgen-Meilen: Hans Isler. Responsible at Dachcom Dialog: Alex Schmid (CD), Alexandra Hofmänner (consulting), Andreas Hornung (text).
