There you have the cable clutter

Anniversary I It doesn’t always have to be roses. Agreeing on this, the two McCann-Erickson creative directors, Timo Kirez and Dominik Imseng, designed a congratulatory ad for 20 Minuten, peppered with bits and bytes, watts, and volts. For the congratulatory ad for Media Markt, they quickly transformed a tangled mess of cables into a spring-like cable bouquet. The electronics discounter is celebrating its tenth anniversary in the Swiss market this year (see also page 9).