CS2: Relaunch Denner

The main objective was to structure the content to meet the needs of all stakeholder groups. Extensive analysis and workshops defined the individual parameters of the solution. Here is a selection of the priorities:

- Increase the attractiveness of the brand through a contemporary appearance
- Information for customers about promotions and stores
- Helpful additional functions such as action alarm or shopping list
- Easy management of the website (resource-saving)
- Media corner with all relevant content
- Mobile use has great relevance (smartphone and tablet)
- More Swissness and a strong content strategy.

The Page has been given a new, contemporary layout and radiates a lot of Swissness. The design was completely mobile-optimized - so that the next purchase can be planned conveniently by cell phone while on the move. Clarity has been a top priority: With filters, all promotions can now also be searched for by product group.

Highlight shopping list

The Denner shopping list offers even more usability: Plan your purchases and share the list with your partner or family for joint processing.

Highlight Action Alert

How annoying it is when you realize that you missed an action of your favorite drink or meat, for example. Thanks to the easy-to-set-up promotion alert, this is no longer an issue. You will be informed about promotions of individual products or entire product groups via e-mail.

Highlight store finder

Need to quickly find a souvenir in a foreign place? No problem: Now you can find your nearest Denner store even faster, with all the important information on offers and special opening times.

Responsible at Denner: Petra Gayko (Head of Marketing Communications); Martina Aichhorn (Project Manager E-Commerce); Heidi Bürke (PM Internet); Thomas Birrer (Solution Engineer ).
Responsible at CS2: Dani Kalt (CEO); Dominic Guye (Project Manager). Responsible at Detail: Ivan Wolf (Lead Web Developer, Lead Detail Net); Tina Kazimir, Managing Director.