Crossmedia is in

Training: Since this year marked the first time a Crossmedia Award was presented and the first Crossmedia Forum was held, Sawi will likely begin offering a crossmedia training course soon.

Training After this year's first
a Crossmedia Award was presented and the first Crossmedia Forum
the Sawi training center in Biel will probably soon be offering
training for cross-media. This is primarily intended for agencies
"the cross-media understanding and methodological knowledge at consultant level
implement". The initiator of the new course is Goldbach Media
AG, which cross-markets electronic and digital media. The
Sawi and BSW are now working on a concept.
All that is certain so far is that the course will be advertised in December.
and will be held at the beginning of 2006. The contents, however, are still open.
Above all, the three partners must first agree on a common
understanding of cross-media. An inquiry with Sawi and BSW revealed,
that there is still no definition for the term cross-media.
(mk)

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