Crossmedia Award: Wirz takes gold
Following the Goldbach Mediarena, the tenth Crossmedia Awards ceremony took place on Thursday. Among the 34 campaigns submitted, Wirz took home the award for its «Mobijeunes – Wer’s glaubt» campaign for Die Mobiliar.
Together with Marco Fritsche, who led the award ceremony in Zurich's Kaufleuten with wit and charm, jury president Marco Taborelli and Goldbach Group CEO Michi Frank presented the award to the assembled Swiss advertising industry. The Crossmedia Award, which is worth 10,000 Swiss francs and also influences the annual creative rankings of "Werbewoche," has been awarded. Of the seven campaigns that made it onto the shortlist, Wirz Werbung impressed the jury with its innovative networking of cross-media content. The independent jury of experts, headed by Marco Taborelli (Marco Taborelli Consulting), awarded a total of three campaigns the coveted Compass Rose in gold, silver and bronze:
Gold:
Campaign: Mobijeunes - Who Believes It
Client: Swiss Mobiliar Insurance Company
Agency: Wirz Advertising
//www.youtube.com/watch?v=Bd95eH5kkYM
Silver:
Campaign: Swiss - Seats for Switzerland
Client: Swiss International Air Lines
Agency: Publicis Communications
//www.youtube.com/watch?v=IOiJ64B_91M
Bronze:
Campaign: Pro Infirmis - Who is perfect?
Client: Pro Infirmis
Agency: Jung von Matt/Limmat
//www.youtube.com/watch?v=pDdvxv8aRsI
The special awards, Trendsetter Honors, also presented, went to:
Trendsetter Honour Mobile:
Campaign: KPT Smileball
Client: KPT Health Insurance
Agency: Webguerillas Zurich
Trendsetter Honor Social Media:
Campaign: Pro Infirmis - Who is perfect?
Client: Pro Infirmis
Agency: Jung von Matt/Limmat
At Mediarena.ch you can see not only the winners but also all the campaigns that made it onto the shortlist.
