Crossmedia Award: nominees announced
The Goldbach Media Group's Crossmedia Award will be presented for the fifth time in a row on May 19. The nominees for this year's competition were announced on Thursday.
The Goldbach Media Group's Crossmedia Award will be presented for the fifth time in a row on May 19. The nominees for this year's competition were announced on Thursday. A jury has selected six cross-media campaigns from 30 applicants.
The following works were nominated:
- Basler Insurance (Y&R Group Switzerland)
- Graubünden Holidays/Heineken Switzerland (Jung von Matt/Limmat)
- Mars Switzerland (Wirz Advertising)
- Médecins Sans Frontières (Rod Communication)
- Swiss Radio DRS (Jung von Matt/Limmat)
- Swisscom (Advico Young & Rubicam)
The three winners will be honored at the Crossmedia Award Night on May 19 at the Hürlimann Areal in Zurich.
The decisive criteria for the nominations were the degree of innovation, intelligent linking, creative implementation, track record and the overall impression of the campaign. The jury consisted of Marco Taborelli (Marco Taborelli Consulting), Geri Aebi (Wirz Werbung), Regula Fecker (Rod Kommunikation), Urs Renner (Optimedia), Urs Schneider (Mediaschneider), Jürg Siegrist (SWA-ASA), Philipp Skrabal (Advico Young & Rubicam), Walter Tagliaferri (Euro RSCG Zurich / Eurad), Dominique von Matt (Jung von Matt/Limmat, BSW advertising agency), Franziska von Weissenfluh (Berner Zeitung), Marc Werner (Swisscom Fixnet).
The following works were nominated:
- Basler Insurance (Y&R Group Switzerland)
- Graubünden Holidays/Heineken Switzerland (Jung von Matt/Limmat)
- Mars Switzerland (Wirz Advertising)
- Médecins Sans Frontières (Rod Communication)
- Swiss Radio DRS (Jung von Matt/Limmat)
- Swisscom (Advico Young & Rubicam)
The three winners will be honored at the Crossmedia Award Night on May 19 at the Hürlimann Areal in Zurich.
The decisive criteria for the nominations were the degree of innovation, intelligent linking, creative implementation, track record and the overall impression of the campaign. The jury consisted of Marco Taborelli (Marco Taborelli Consulting), Geri Aebi (Wirz Werbung), Regula Fecker (Rod Kommunikation), Urs Renner (Optimedia), Urs Schneider (Mediaschneider), Jürg Siegrist (SWA-ASA), Philipp Skrabal (Advico Young & Rubicam), Walter Tagliaferri (Euro RSCG Zurich / Eurad), Dominique von Matt (Jung von Matt/Limmat, BSW advertising agency), Franziska von Weissenfluh (Berner Zeitung), Marc Werner (Swisscom Fixnet).
