Crossfive: fired up for Swisslos barbecue party
To attract new customers, Crossfive designed a Facebook app for Swisslos featuring a «Hot Buzzer.» Pressing the virtual buzzer triggers a random number generator.
You could win a barbecue for yourself and 30 friends worth CHF 7,500 as well as other prizes and a starting balance for Swisslos.ch. Participants are also motivated to multiply their numbers. By inviting your own friends, you can stay in the top 100 ranking and take part in the draw for the main prize.
Responsible at Swisslos Intercantonal National Lottery: Elke Seeliger, Mathias Strähl (Online Marketing). Responsible at Crossfive advertising agency: Gabriel Körte, Martin Wyss (Creative Direction), Andi Keller, Markus Stauger, Christoph Dörfel, Michel Georgy (Programming).
