Crossfive: Brewed for Lavazza campaign
After winning the pitch, the Basel-based agency Crossfive created a launch campaign for Lavazza’s «A Modo Mio.» To mark the Swiss market launch of the new «A Modo Mio» capsule system, 5,000 personalized 3D mailings were sent out.
Interested customers were able to discover and determine their own espresso character on the corresponding target website. The Campaign website was created with a parallax effect, allowing visitors to float through the espresso world of "A Modo Mio". In the accompanying competition, friends could be invited to discover "A Modo Mio". The prizes were espresso machines and a weekend in Italy. According to the press release, the response rate of 18% far exceeded expectations.
Responsible at Promena: Moritz H. Weber, Simone Forster Thoma, Iris von Däniken. Responsible at Crossfive: Gabriel Körte, Martin Wyss (Creative Direction), Claudio Del Principe (Text), Andi Keller, Markus Stauffiger, Christoph Dörfel (Programming).
