Crome sends the Matterhorn on a world tour
The Basel-based agency Crome has created a branding campaign for the Swiss market on behalf of Berlitz. In the campaign, Switzerland’s most famous landmark explores the world.
Swiss people trained by Berlitz are well understood all over the world, the agency writes in a press release. To illustrate this adaptability, the Matterhorn has been sent on a journey and integrated in countries such as Peru, Japan and Egypt. The motifs developed by Crome especially for the Swiss market can currently be seen as an online banner, as an advertisement in HR Today and as hanging boxes in public transportation.
