Crome: "More time for me"
The Crome agency has designed new visuals for the campaign of the Northwest Switzerland Transport Association (TNW). The campaign’s main message is conveyed by the slogan «More time for me.».
Traveling by public transport with the Northwestern Switzerland TNW fare network means traveling in comfort and arriving on time, safely and in an environmentally conscious manner, the agency said in a press release on Wednesday. Above all, however, you have more time for yourself. Under this motto, the agency has made the slogan "More time for me" its main message.
Two new subjects are currently being used in the current campaign: "Glamor girls or shopping queens?" and "Genius or master?". The subjects can be seen in various communication channels throughout Northwestern Switzerland.
Responsible at TNW: Claudia Järmann (TNW Marketing). Responsible at Crome: Bernhard Wenger (Creative Director), Salome Wiesli (Consultant), Carmen Kurath (Text), Helge Dilger (Art Director), Patrizia Stalder (Graphics, Image Composing), Jan Oser (Polygraph). Photography: Eugen Leu & Partner.
