Crome organizes international summit meeting
«Swiss people trained by Berlitz are easily understood all over the world.» To illustrate this, Crome has sent the Matterhorn on trips to countries such as Peru, Japan, and Egypt.
The follow-up campaign surprises with the themes of alphorn, Alpine blessing and flag-waving. This time, however, no mountains are being moved, but the "rustic Swiss" are getting fit for the world. The motifs developed by Crome especially for the Swiss market can currently be seen as an online campaign and as a public transport campaign.
Responsible at Berlitz: Chantal Dreyer (Marketing Coordinator), Britta Schröder (Country Manager Switzerland). Responsible at Crome: Bernhard Wenger (CCO), Helge Dilger (Creative Director), Miriam Koppold (Consultant), Carmen Kurath (Text), Patrizia Stalder (Art Director).
