Credit Suisse Becomes Title Sponsor of the Super League

Credit Suisse and SFL marketer Ringier Sports have signed a 4-year contract. Among other things, the bank will appear in the league name, be present in all stadiums with perimeter advertising and on the jerseys of the Super League clubs. The new Super League identity and details of how Credit Suisse clients and employees will benefit from the partnership will be unveiled ahead of the start of the 2021/22 season.

Expansion of the commitment

With this commitment, Credit Suisse is further expanding its long-standing support for Swiss football and the successful promotion of young talent, according to a statement issued on Tuesday. The bank has been supporting the Swiss Football Association (SFV) for over 25 years and is the main partner of all women's and men's national under- and senior teams, as well as the youth teams.

In addition to professional football, Credit Suisse also supports grassroots sports, including the Credit Suisse Cup. To this end, eFootball tournaments are to be held in the future in collaboration with the SFV. Last year, Credit Suisse also acquired the naming rights for Zurich's new football stadium, the "Credit Suisse Arena," which is also expected to host Credit Suisse Super League matches from the 2022/23 season.