Creafactory new in Zug

The advertising agency Werner Schaeppi Public Relations, which has been based in Zug for 13 years, has merged with three other companies from the fields of architecture, advertising and design to form Creafactory AG, a new company that offers customized marketing communication for companies, institutions and projects. Architect Mark Gilg will take over the management in the first year: "Creafactory's particular strength lies in the unique combination of different specialist areas from architecture to advertising psychology. The customer gets everything from a single source." According to Sonja Gilg, Creative Director, the individual companies have already been working together successfully for years. Creafactory is starting with a 16-strong team, which will be led by Mark Gilg, advertising psychologist Werner Schaeppi, CD Sonja Gilg, architect Jörg Beer and interior architect/designer Andi Luescher. The five owners will take it in turns to manage the company. Creafactory's client portfolio includes Siemens, ABM and BHB Bucher Hotz Burkart Architekten AG. (dz)