Crafft Kommunikation: New customer magazine for Sympany
The first issue of Sympany's new customer magazine was published in March. The agency Crafft Kommunikation designed the magazine and helped develop its concept.
The Sympany Insurance Group's customer magazine focuses on its readers. Crafft Kommunikation developed the concept for the new "live" together with Sympany after winning a pitch and completely redesigned the magazine.
Each issue contains a main topic, in magazine 1/10 it is the trend sport of bouldering. In addition, there are customer portraits, service offers, entertaining and informative articles. The design is based on a memorable design language and easy orientation. "live" is published four times a year in two languages and has a circulation of 140,000 copies.
Each issue contains a main topic, in magazine 1/10 it is the trend sport of bouldering. In addition, there are customer portraits, service offers, entertaining and informative articles. The design is based on a memorable design language and easy orientation. "live" is published four times a year in two languages and has a circulation of 140,000 copies.
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