Crafft designs concept for Helvetia Photo Contest

Until April 15, users throughout Switzerland can participate in the contest by uploading photos or voting for the best photos. In the Helvetia Photo Contest, participants can upload their photos in three different categories and vote for the best photos using a voting system in duel mode. The aim of the Helvetia Photo Contest is to draw users' attention to the Helvetia blog and Helvetia insurance products in an entertaining way. Accordingly, the contest page is closely linked to the Helvetia Blog.

The competition idea, text, and design were all created by Crafft. The competition site is designed according to the "mobile first" approach and programmed in a responsive manner, which is why it works just as well on the smartphone as on the tablet or desktop computer. In addition to the contest site, Crafft designed and produced various animated videos and online advertising materials to promote the contest on Helvetia's other digital channels. There are prizes worth over 10˚000 Swiss francs to be won.