Crafft: ETH magazine with a new look
With its first issue of the year, Crafft Globe—the magazine of ETH Zurich and ETH Alumni—has repositioned itself. ETH has also more than doubled its circulation and expanded its distribution.
With the redesign, Globe is an independent magazine within the ETH Zurich publication series. Crafft revised the magazine's concept together with the ETH's internal editorial team, and the individual issues are also produced in close collaboration. The repositioning is reflected in the new cover concept, the changed handy format as well as in the magazine's dramaturgy. A young, newly assembled pool of photographers gives the magazine a new look.
The printed circulation was increased from 25,000 to 62,600 copies. In German, 32,300 issues are published four times a year, and the English edition is now also printed with a circulation of 30,300. Investments were also made in distribution: As of this year, the Globe is available at the gates in Zurich Airport and is brought to students in the various buildings of ETH Zurich in twelve specially produced boxes. In addition, the Globe is also available as a tablet version in German and English for iPad and Android.
