Cr Communication: Campaign to promote vocational training

The awareness campaign launched in the summer by the Federal Office for Professional Education and Technology (OPET) to strengthen vocational education and training in Switzerland is focusing on a first topic this autumn: the campaign by Cr Kommunikation and Crbasel is using four posters and various accompanying measures to promote two-year basic vocational training with a federal vocational certificate. the advertising materials have been in use since October 8, 2007. At the same time, the web portal Berufsbildungplus.ch will be updated to reflect the focus of the campaign and further expanded as a central information hub for vocational education and training, according to a press release. Further integrated communication measures not only support the focus campaign, but also the umbrella brand strategy of the VETplus.ch campaign, which was launched in August 2007 with a first wave of advertising. Dani Duttweiler, responsible for the campaign at OPET, draws a positive initial balance: "The campaign met with great interest among the network partners and VET experts, and we received consistently positive feedback."
 
Responsible at Cr Kommunikation and Crbasel:
Markus Kaufmann, Daniel Bürgi, Thomas Fux (overall strategy project management) 
Responsible at the Federal Office for Professional Education and Technology OPET:
Dani Duttweiler (Deputy Head of Policy and Politics); Tiziana Fantini (Communications)