CR Basel: How Sympany shows greatness
«Sympany is the insurance company that supports its customers in a straightforward and unbureaucratic way.» CR Basel’s new campaign embraces this philosophy.
On megaposters, ads and public transport advertising media, the campaign underlines Sympany's claim to make customers' lives easier. It does this with surprising subjects and the headline "We don't make a big deal out of it.
Responsible at Sympany: Heidi Herzog (Head of Marketing), Caroline Tscharner (Marketing). Responsible at CR Basel: Gabriel Heuberger (CD), Judith Mann (text), Thomas Schaub (art direction) Daniel Roth (graphics), Monika Wüthrich, Daniel Bürgi (consulting/strategy), Tobias R. Dürring (photography), Felix Schregenberger (image editing).
