CR Basel communicates for Optikonline.ch
Following an agency evaluation, CR Basel was awarded the contract to launch the Optikonline.ch portal. The task was to develop communication solutions to be published exclusively in new media.
Anyone looking for a pair of glasses can now browse a wide range of selected brand-name eyewear from the comfort of their own home - and, thanks to the online tool Eyelook Mirror try on the selected models virtually, the agency said in a statement.
The current highlight on the Facebook page Eyelook is a competition, he says: Eyelook automatically puts on a glasses placeholder for uploaded self-portraits, recognizes facial expressions, and distinguishes between Brilliant, Awesome, and Cool - which, depending on the category, results in discounts of between 10 and 30 percent for Optikonline.ch entitled. In addition, fans of the Facebook page get access to further offers in the Eyelook fan store.
Responsible at Optikonline: Samuel Frei (Managing Director). Responsible at CR Basel: Thomas Fux (Consulting), Gabriel Heuberger (CD), Roger Horvath (AD), Phillip Schweizer (Text), Adrian Zumbrunnen, (User Experience, Designer/Consulting New Media).
