CR Basel for BFU: Better driving without alcohol
If you drive, you don't drink. CR Basel's new BFU campaign underlines this principle with irritating subjects.
After the main focus of the last BFU campaign against drinking and driving was on the ban on alcohol for new drivers, which came into force in 2014, the current message is now aimed at the general public: The sequel to "Null Promille. Null Probleme." uses eye-catching subjects and the matching binder "Wer fährt, trinkt nicht." to draw attention to the obvious impairment caused by alcohol consumption. The F4 posters with the visual irritations are used throughout Switzerland in the display of the bfu safety delegates. The typographical implementation of the theme on parking discs, which are issued and distributed together with the ACS as an additional partner, is also based on the same idea.
Responsible at BFU: Peter Matthys (Head of Campaigns/Marketing), Claudia Bucher (Campaign Manager). Responsible at CR Basel: Gabriel Heuberger (CD), Judith Mann (text), Daniel Roth and Andrea Gutmann (graphics), Thomas Fux (consulting)
