cr Basel: a big step for the Euregio certificate
After cr Basel won the contract for the Euregio Certificate this spring, the funding project—supported by the German-French-Swiss Upper Rhine Conference (ORK) and the Trinational Metropolitan Region of the Upper Rhine (TMO), now features a fresh new look developed by a Basel-based communications agency.
The Euregio certificate offers apprentices with a vocational school background in the border region of Switzerland/Germany/France the chance to gain professional experience in a neighboring country during their training, usually through a four-week internship. The core of the new communication measures is the key visual of a sneaker colored in eye-catching orange with the coats of arms of the participating countries, which symbolizes the departure and sums up the benefits of the internship abroad with the statement "A big step ahead." The newly developed corporate design is used on all communication media, from flyers to posters and social media. To ensure uniformity in appearance, all partners involved in the Euregio certificate can use the specially developed corporate design manual as a guide.
Responsible at Euregio Certificate: Stephanie Stark (Project Manager). cr Basel: Thomas Fux (Head of Mandate), Jenny Rentsch (Project Management), Gabriel Heuberger (Head of Creation), Text/Concept: Philipp Schweizer, Fabian Bieler (Communication Design), Daniel Roth (Graphic Design).
