Countdown for nuclear phase-out
The end of October marks the last chance for businesses to cancel their contracts with their current nuclear power supplier so they can switch to a new provider starting in 2015. IWB offers 100 percent renewable energy—without nuclear power. The new LGK is promoting this offer.
For the nuclear phase-out, the new LGK has developed a countdown campaign that makes clear to entrepreneurs the urgency for switching providers. All media repeatedly show the target group how little time is left to switch off. And why switching to IWB is worthwhile.
Responsible at IWB: Thomas Bundschuh (Head of Marketing), Barbara Tank (Project Manager Marketing). Responsible at new LGK: Andre Benker, Hans Tanner (Creative Direction), Valentina Herrmann (Art Direction), Peter Rettinghausen (Text), Daniela Geiser (DTP), Claudia Shatri (Consulting).
