Coundco/Wirz Werbung: Switzerland's most creative employees wanted for Jobwinner

In a first wave in spring, people were able to submit their own text tips on getting a job. Over 1,700 funny, daring, biting and creative text tips were received within four weeks. In the second wave, which has just been launched, the most creative employees in Switzerland are being asked to submit simple cell phone videos with the filmed tip on becoming unemployed. The heart of the campaign is the website Become jobless.ch. On this site, users can upload their videos. In addition, a Stelle-loswerden iPhone app was developed, with which a tip film can be recorded and submitted directly. The app is now available for download free of charge in the App Store.

All submitted films can be viewed and judged on the website. The three winning videos with the highest votes will be shown in the cinema as a commercial. The winning directors will be invited together with friends to the cinema with aperitif that evening.

The online activities are supplemented by a Facebook app, where the films can be submitted and rated directly. The continuation of the digital campaign was designed and produced by the Coundco agency. The print subjects as well as TV and cinema spots were designed and implemented by Wirz Werbung.

Responsible at Jobwinner.ch/Jobup.ch: Rebekka Affolter (Communications Manager), Michaela Götze (Marketing Online/Digital). Responsible at Coundco: Garry Bachmann (overall project management), Fabian Hernandez (interface design & online advertising media), Philipp Moser (Flash), Raphael Frangi (consulting), Christoph Burgdorfer (project management iPhone, web development), Miguel L. Gonzalez (iPhone, web development). Responsible at Wirz Advertising: Andi Portmann (text), Rahel Boesinger (art), Philipp Skrabal (CD), Yves Rückert (consulting), Gordon Nemitz (strategy), Nicole Suter, Fabienne Huwyler (art buying), Markenfilm Schweiz/ Uli Scheper (production), Benjamin Brettschneider (direction), Gregor Collienne (photography).