Coundco: 360° underwater film developed for Victorinox

Coundco has developed a campaign whose core is a world premiere, the agency said in a statement: "The Swiss Way of Freshness," the first 360° underwater film. The film was shot with the award-winning specialists Yellowbird from Holland in the Cauma lake in Flims. The film was shot with a camera like the one used in Google Streetview. The result is a digital story that gives users an interactive scent experience.

The film is embedded in a social PR campaign in the core markets of Germany, France, UK and Switzerland. Coundco is responsible for distributing the film via new communication channels within "Box Network Europe," the first European network of independent social media and digital PR agencies. The campaign aims to prove that a creative story, widely distributed in the blogosphere, leads to the desired awareness in Europe. The success of the digital campaign will also be helped by word-of-mouth communication and the interconnectedness of European blog networks.

Responsible at Victorinox: Jose Amorim (International E-Commerce Division Manager). Responsible at Coundco: Florian Wieser (Campaign Strategy), Nicole Schnell (Overall Project Management - Schnellkraft.ch), Dave Strupler (Project Management), Jaromir Fuoli (Art Direction), Fabian Hernandez (Flash Animation), Philipp Moser (Facebook Development), Michel Suter, Mirjam Gebhardt (Content Management), Léonie de Montmollin (Blogosphere Relations). Responsible at Box Network Europe (Social PR): Thomas Praus (Panorama3000, Berlin), Roger Warner (C&M, London), Claire Goyat (cgo&co, Paris). Responsible at Yellowbird (360° Film Production): Hannah Wink (Project Director), Richard Nockles (Director), Fabian Debats (Cinematographer), Liron Veenstra (Camera Assistant) Responsible at Fontana-Hunziker (photo frame development): Daniel Hunziker (CD), Nadja Kratschmer & Patrizia Keller (Product Design).