Cosmic packed lawn
A compelling redesign of lawn care product packaging won the day.
Convincing redesign of lawn product packaging has won the race. Last year, the Schweizer cosmic Bern brand invited two other agencies to pitch for the redesign of the packaging for lawn seeds, pesticides and fertilizers. After various evaluation processes and tests at the POS, the Bern agency won the day. The umbrella brand strategy is also consistently implemented on the packaging. The clear and simple design ensures better consumer guidance through the wide range of different turf products in future thanks to additional color coding. For the 2008 season, Cosmic is redesigning the entire Eric Schweizer turf range with around 60 packs.
