Cosmic: Fighting the noise with earplugs
Ohropax, distributed throughout Switzerland by the Geneva-based company F. Uhlmann-Eyraud, manufactures a wide variety of earplugs. A new campaign by Cosmic now features the earplugs as oversized noise-canceling devices.
The focus of the visuals is the humorous dramatization of noise reduction around the product. The Ohropax itself becomes the hero of the campaign and, as an oversized earplug, makes all sources of noise seem very small in the visuals. The new implementations can be seen immediately on various communication measures; on posters, advertisements, banners, brochures and POS displays.
Responsible at F. Uhlmann-Eyraud SA: Philippe Bessire (Marketing & Sales Director), Olivier Hobi (Marketing Manager). Responsible at Cosmic Bern and Romandie: Thom Pfister (CD), Kasper Kobel (AD), Isabella Jungo, Antonia Bekiaris (text), Suzanne Scherer (strategy/consulting. Image editing: Twin-Design.
