Cosmic: Big Bang in Shoppyland
Following its major renovation, Shoppyland in Schönbühl unveiled its new look in early May. To mark the occasion, Cosmic Bern organized a two-week experiential event and produced posters, print ads, and radio spots for the campaign.
The opening festivities on the second weekend in May were celebrated in grand style and with many attractions for young and old, as the agency writes in a press release. A fairground with merry-go-rounds, a chain ride, mini train and food stalls was operated. Over 10,000 free tickets were redeemed. There were face painting and bubble workshops for children and an original "duck", a 1975 Citröen 2CV, for adults to win. The center was also decorated with foil balloons specially designed for the opening in the look of the Shoppyland duck. The 13,000 balloons were also distributed as give-aways.
Responsible at GMA Shoppyland: Karl Gorsatt (Center Manager Shoppyland), Rahel Wälti (Communication); Diana Weber (Administration). Responsible at Cosmic Bern: Thom Pfister (CD), Julien Junghäni (AD), Roland Zenger, Tamara Janes (graphics), Isabella Jungo, Antonia Bekiaris (text), Simon Schatzmann (head of consulting), Nathalie Küng (consulting). Photography: Guy Jost, image editing: Patrick Salonen.
Responsible at GMA Shoppyland: Karl Gorsatt (Center Manager Shoppyland), Rahel Wälti (Communication); Diana Weber (Administration). Responsible at Cosmic Bern: Thom Pfister (CD), Julien Junghäni (AD), Roland Zenger, Tamara Janes (graphics), Isabella Jungo, Antonia Bekiaris (text), Simon Schatzmann (head of consulting), Nathalie Küng (consulting). Photography: Guy Jost, image editing: Patrick Salonen.
