Corinne Suter becomes brand ambassador for Focuswater

Fluidfocus has been active in sponsoring individuals for several years and currently maintains partnerships with over 150 ambassadors. Due to the strategic orientation of the core product Focuswater, the majority of these brand ambassadors are young and aspiring athletes.

Now, after a short negotiation phase, a contract for at least two years has been signed with ski star Corinne Suter. "We are overjoyed to have found the perfect match for our brand in Corinne Suter," says Head of Marketing, Andreas Egli. "Our brand is young, natural, made in Switzerland and aims to support a healthy and active lifestyle - true to our slogan Find your flow".

The collaboration with Corinne Suter should help the brand to increase awareness of the trendy drink. The vitamin water category is also growing in Switzerland and is becoming increasingly popular with consumers. The demand for natural and less sweet alternatives is constantly increasing. Focuswater appears to be meeting this need and is recording annual growth rates in the double-digit percentage range.