Coop and TBWA\Zurich present a diverse Easter range
For Easter, Coop and TBWA\Zürich are launching a charming campaign that showcases the retailer’s wide range of products. From classic chocolate bunnies to chocolate dinosaurs and even chocolate unicorns—the campaign surprises with a sweet twist and builds on the core message of the brand campaign.
What makes for a successful Easter celebration? An Easter assortment as diverse as everyone’s tastes. In its new Easter campaign, Coop charmingly showcases its colorful selection—from classic chocolate bunnies to more unusual chocolate dinosaurs and even chocolate unicorns.
This Easter, Coop and TBWA\Zurich are continuing the core message of the brand campaign developed in 2026. Thanks to its wide selection, Coop has just the right thing for every taste—whether you want a lot of chocolate or a whole lot of it.
The campaign is running across multiple media platforms
The 30-second commercial is airing on TV and in movie theaters, and a shorter version is also being used online. Bumper ads and display ads round out the campaign and highlight Easter-themed products. As with the brand campaign, the Swiss directing duo Fröhlich is responsible for the production, and the spot was produced by Shining Film.
Responsible at Coop: Coop Cooperative. Responsible at TBWA\Zurich: TBWA\Zurich. Production Company: Shining Film. Direction & Editing: Cheerful. SoundDesign & Voices: DubDub Studios. Music & audio mixes: HitMill. Media Planning: TWmedia. Film Post-Production: The Shining and Cloudscape. Post-production bumpers: ViDo Production.
More information: https://tbwa.ch
