Contexta: Advertising to bite for Taste of Nature
Almost 30 years ago, two friends in Canada came up with the idea of a 100 percent organic snack. Now, with the help of a biting poster campaign by Contexta, they want to conquer the Swiss market as well.
Contexta, an agency based in Berne, has now symbolized the motto "100 percent natural taste" in an extremely striking way - with breathtaking nature photos that represent the two lead products "Brazilian Nut Fiesta" and "Québec Cranberry Carnival". The declared advertising goal is to make the brand known and popular among even more health-conscious and active people in Switzerland, not least with sampling campaigns and other POS activities.
Responsible at Dabso SA: Philippe Bessire (Director Marketing & Sales), Sara Wymann (Product Manager). Responsible at Contexta: Nadine Borter (overall responsibility), Moritz Staehelin (creative direction), Marc Schumacher (strategy), Willem Baumann (art direction), Daniel Müller (text/concept), Vanessa Mermoud (graphics), Cyrill Kilchenmann, Cornelia Noti, Sandra Imstepf (consulting). Image processing: Patrick Rohner, Rohner Retouch.
