Contexta revitalizes the appearance of the Läckerli Huus
Just in time for Christmas, Läckerli Huus is unveiling a new brand identity: Contexta has developed a comprehensive communications strategy for the long-established Basel-based company.
Läckerli Huus is presenting a new image in time for Christmas: Contexta has developed a comprehensive communication campaign for the traditional Basel-based company with two TV commercials and various print applications. According to a press release, the Läckerli Huus brand has been "modernized, revitalized and clearly positioned as a premium label".
The message that the commercials want to convey: Only the original Läckerli sweetens your life and brings special moments of pleasure.
Responsible at Läckerli Huus AG, Münchenstein: Miriam Blocher (Managing Director), Jakob Lanz (Head of Marketing and Sales). Responsible at Contexta AG, Bern: Nadine Borter (overall responsibility), Bene Abegglen (CD), Karin Knabenhans (graphics), Reto Siffert (text), Philipp Tinguely (consulting); Filmproduktion Wirz & Fraefel Productions AG, Zurich: Stefan Fraefel, Esther Rutschmann (producers), Ernst Wirz (director); Media: MediaPlus AG, Bern.
>>Click here for spot 1
>>Click here for spot 2
The message that the commercials want to convey: Only the original Läckerli sweetens your life and brings special moments of pleasure.
Responsible at Läckerli Huus AG, Münchenstein: Miriam Blocher (Managing Director), Jakob Lanz (Head of Marketing and Sales). Responsible at Contexta AG, Bern: Nadine Borter (overall responsibility), Bene Abegglen (CD), Karin Knabenhans (graphics), Reto Siffert (text), Philipp Tinguely (consulting); Filmproduktion Wirz & Fraefel Productions AG, Zurich: Stefan Fraefel, Esther Rutschmann (producers), Ernst Wirz (director); Media: MediaPlus AG, Bern.
>>Click here for spot 1
>>Click here for spot 2
