Contexta takes election propaganda for a ride
For Swisscom Mobile, the Bern-based communications agency Bern takes a humorous approach to the National Council elections. In a campaign for a special Swisscom promotion—in which customers can vote on which cell phone will be available for one franc in the future—the devices are presented as candidates.
For Swisscome Mobile, the Bern-based communications agency Bern is taking a humorous approach to the National Council elections. In a campaign for a special Swisscom promotion in which customers can vote on which cell phone will be available for one franc in the future, the devices are presented like candidates. The advertisement, which calls for SMS voting, shows the six Nokia candidates in shirts and jackets, with ties or foulards and the identical election slogan across all parties: "Vote for me!"Responsible at Swisscom Mobile AG: Germinal Lopez (Team Leader Product Communication), Marco Laffer (Promotion Manager) and Manuela Crippa (Product Communication Officer).Responsible at Contexta: Bene Abegglen (CD), Daniel Müller (text), Ibrahim Zbat (AD), Sam Divers (graphics), Nadine Borter (overall responsibility), Sarah Dovlo and Ivo Sonderegger (consulting); photography/image editing: Fotostudio Spengler, Jonas Spengler.
